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1. Have the most money in campaign fund and PACs and Super PACs.
2. Run negative ads
3. Say what you need to say even it is not true or misrepresenting facts
4. Strike fear into populist
5. Repeat statements over and over again
6. If you need minority support get established minority leaders to endorse you
7. Get the most media coverage, paid or not, as possible.
8. Ignore attacks when you can , and when you cannot, attack the attackers relentlessly.
9. Always smile and seem to be peaceful.
10. Have the most money.

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